TAO Clean

Our relationship with TAO Clean began in 2018 with a complete ecommerce rebuild designed to support the company's next stage of growth.

As consumer demand accelerated during the COVID era, the brand experienced significant growth and quickly outgrew portions of its original ecommerce experience. In 2021, we partnered with the team on a second major rebuild, leveraging Shopify's Online Store 2.0 architecture to create a more flexible foundation for the future.

What followed was not a period of stability, but one of evolution.

Between 2021 and 2026, TAO Clean underwent several significant shifts in business strategy, product positioning, merchandising, customer acquisition, and ecommerce operations. Rather than treating the website as a static asset, we worked alongside the team to continuously refine and expand the ecommerce experience to support the brand's changing needs.

By 2026, it became clear that incremental improvements were no longer enough. The business had evolved, customer expectations had changed, and the site needed to be reimagined around where the company was headed, not where it had been.

Together, we rebuilt the experience from the ground up.

The new experience was built on a more flexible, systems-driven foundation. We rebuilt the theme around a metaobject-powered architecture that supports both content distribution and merchandising across the site, while also developing a custom application that gives the team more precise control over discount logic, market-specific SKU availability, and other operational rules that extend beyond Shopify's native capabilities.

As of the time of writing, performance during the initial post-launch period has been encouraging, with the new storefront delivering an average conversion rate lift of approximately 27% compared to the previous experience. While still early, the results provide strong validation for the strategic and technical decisions that shaped the project.

What makes this partnership particularly meaningful is not any single redesign, feature, or performance metric. It's the journey. Since our relationship began, TAO Clean has grown from an emerging ecommerce brand into an industry leader, increasing its direct-to-consumer business by more than thirty times while continuing to evolve its strategy, products, and customer experience.

Throughout that growth, our role evolved as well-from theme developer to trusted technical advisor, development team, and strategic collaborator.

The websites have changed. The strategy has changed. The business has changed. The partnership hasn't.