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Brand launch

Tabletop Table

Turning an ambitious idea into a funded business.

May 2025$190k+ raised48-day campaign

When Tabletop Table approached us, they had an innovative product, a vision for the future, and an ambitious goal: successfully launch their brand through Kickstarter and bring a new concept to the tabletop gaming community.

To help lay the foundation, we partnered with the team on a full-scope engagement that included visual branding, marketing strategy, product photography, video production, website design and development, and launch support. The objective was simple-build a brand capable of earning trust, generating excitement, and supporting long-term growth well beyond the initial campaign.

The result was a successful Kickstarter launch in May 2025. Over the course of a 48-day campaign, Tabletop Table raised more than $190,000 from backers around the world, validating both the product and the demand behind it.

Following the campaign, the brand transitioned directly into a Shopify-powered presale program, continuing to generate customer demand while preparing for production and fulfillment. Over the following months, a significant portion of the company's initial inventory was successfully presold through direct-to-consumer channels.

While the brand is still in its early chapters, the momentum generated through the launch has positioned Tabletop Table for continued growth and innovation within the tabletop gaming industry. We're proud to have played a role in helping bring the vision to life, and excited to continue supporting the team as the story unfolds.

Campaign assets

Kickstarter video production, social media assets, and more.

Product photography

Table, accessory, and lifestyle product imagery.

Brand identity

Brand marks, typography, voice, positioning, and website.

Let's discuss what you're building.

Tell us a little about your brand, stack, and the problem you want solved. We'll route it to the right person and follow up in the way you prefer.

hello@twopointoh.io

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