One mistake we see brands and marketers make all to often is that they focus so much on data and statistics, that they forget that they are trying to reach individual people with real lives, needs, problems, and dreams. While we believe that data is our greatest asset, we leverage analytics to empower human connection and interaction.
Beyond creating a more excellent customer experience, this philosophy prevents us from merely "throwing ad dollars" at an audience that drive little-to-no return. This is why we charge flat management fees for ad channels, and not a percentage of what you spend.